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Tinte originated as a collaborative project within an academic course. Subsequently, I seized the opportunity to refine the project by enhancing the interface design of the printer. The redesign process involved optimizing the printing task flow and enhancing human-machine interaction, particularly tailored for home printers. This project entailed a comprehensive approach, incorporating insights from focused user interviews, extensive market research, and considerations of technical constraints of UI design.

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Market research

Competitive analysis

Heuristic evaluation

User interviews

Persona

Empathy mapping

Journey mapping

Problem statement

Sketching

Task flow

Information architecture

Wireframes

Visual design

Discover

Define

Ideate

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Design

Market research

By conducting online research on e-commerce websites like Amazon, Flipkart, eBay, etc, we found the most popular brands available in the market. We found the features and brands highly preferred by the customers by speaking to salesmen at retail stores like Croma and Walmart and reading comments on Amazon and eBay. 

Canon Pixma

hp

Epson

Brother

Popular 
printer 
models

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Connectivity
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Preference setup and layouting
Ergonomics
Interface design
Print quality
Wireless printing
Error prevention

Comparison chart between the different features offered by Canon, Brother, Epson and Hp. The features are ranked in preference numbers based on the customer comments gathered from market research.

User research

To understand the current usage pattern of printing at home, 30 focus interviews of mixed cohorts were conducted which further helped us map product usage journey and market trends.

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How are printers used?

After the survey, we observed that most of the study tables in Indian homes do not have a space designed for the printer setup; the printer is kept on any random table in the house. The user usually takes his laptop to the printer and connects it to print documents, or in some cases, users move the printer from room to room to connect it to the desktop. 

Target users

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Empathy map

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Problem statement

How might we reduce the cognitive load associated with printers and make printing convenient for all groups without any third device linked to it?

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User task flow

A simplified user task flow identifies the three main tasks of a printer and lists the activities for a user to accomplish the goal.

Scanning

Printing

Copying

Switch on the printer

Loads the document in the scanner

Give a command to scan the document

Preview the scanned document

Choose how to share/save the file

Share/save the document file

Download/ select the file to print

Loads the document in the scanner

Adjust the layout of the files to print

Select the printer properties

Give a command to print the file

Collect and check quality of printout

Switch off the printer

Ideation

Based on the previous task flow, we listed the key features required for designing the UI screens. Using this list of the key features, we ideated on how these pages can be designed very comprehensively and neatly.

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User journey map

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UI kit

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Key takeaways

One of the key learnings during this project was to reflect on the project at regular intervals. It helped us align the project with the goals. 

While testing the interface designs, we learned the importance of digital accessibility and visual design. The context of use played a very crucial role in designing the solution and allowed us to view the importance of conducting a thorough ethnographic study while gathering user data.

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